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AUGMENTED REALITY
Wondering how to use augmented reality (AR) in an engaging way with your target HCPs? You’ve come to the right place. We were the first to deploy an augmented reality enhanced scientific poster at a major medical meeting. We call it “PostAR.” We're now applying AR to help patients adhere to therapy as well as to enhance KOL communication strategies during sales rep and medical science liaison training. If you can dream it, we can produce it!
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Sales Rep Training
Biotech Client
A major biotech client wanted to provide a unique, training experience for their field sales reps. Using DiSC(R) theory, we built virtual sets with actors representing 5 common physician personalities a sales rep might encounter. We used an AR app to create content that was memorable and interactive. Printed posters and postcards came alive on tablets and phones. These training tools were well received and are still in use today.
Please inquire to see the full video.
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PostAR
Pharmaceutical Client
We created an AR poster experience, or PostAR, that allowed an unattended poster at a conference or symposia to come to life on demand. The viewer simply pointed a phone or tablet at the poster, and the original medical author would appear next to the poster to present highlights and takeaways.
Please inquire to see the full video.
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First Person
BESTMSLs
We developed a proof-of-concept AR card for BESTMSLs, a contract MSL, recruiting and training organization. "First Person" was interactive literature designed to be left with physicians and institutions to engage them in a clever and entertaining way. Our mystery character comes to life when a phone or tablet is aimed at it.
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